Though companies and entrepreneurs can get their start with the success of a single product, it is difficult to achieve long-term success without introducing new products and services – especially during a global crisis like what we’re seeing with the COVID-19 pandemic. So, how exactly can a company build on the success of one product to amplify the brand and grow revenue?

During this webinar, Blue Dolphin Engineering President Mark Jackson discusses how to develop an adjacent product from a company's existing product line to appeal to the changing demands of a COVID-impacted market. Discussion topics include:
  • Satisfying a customer’s needs
  • Utilizing the same capital equipment
  • Capitalizing on the existing workforce’s skills

This webinar was originally presented on February 18, 2021 at 10:00am. 

Meet the Speaker

 

Mark Jackson

Mark Jackson
President, Blue Dolphin Engineering 

Mark Jackson has over 35 years of experience as a Mechanical Engineer. For numerous clients around the world, he has successfully solved design challenges, analyzed designs, intelligently and quickly developed prototypes, and tested the designs for achievement of design intent.

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