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This webinar introduces a process of marketing strategy revision, incorporating shifts in messaging, tactical marketing, and product & service adjustments – all leading to a new path for growth.

During this webinar, CMTC contractor Lawrence Kirsch reveals a process designed for these times, answering the following questions:

  • How can we identify and pivot toward emerging opportunities?
  • What adjustments in operations, finance, and marketing need to take place?
  • What are the most impactful marketing tactics that lead to growth?
  • How do we leverage the distribution channels we currently have?
  • What resources are available to support our efforts?

If you are searching for a different and more effective approach to growing your business, check out this informative webinar!


This webinar was originally presented on December 5, 2023 at 11:00 AM PT. 


Meet the Speaker

 

Lawrence Kirsch Headshot

Lawrence Kirsch
CMTC Contractor

Lawrence Kirsch (Larry) is a Business Strategy & Family Business Advisor/Sales & Marketing expert and has consulted with hundreds of companies in a wide range of industries such as Aerospace and Defense, Medical Devices, Construction, Water Systems & Filtration, Irrigation, Solar, Food, Industrial, and Consumer Goods. He has facilitated strategic planning, product innovation, and development programs, including go-to-market strategies and business function synergies. He also creates and delivers customized training courses in marketing, management, business development, problem-solving, and sales. Larry has an MBA in International Marketing from Emory University in Atlanta, Georgia, and a certificate in International Marketing from the University of Linz, Austria.

 

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Legal Disclaimer

The material in this webinar is for informational purposes only. It should not be considered legal, financial, or other professional advice. CMTC advises you to consult an attorney or other appropriate professional to determine what may be best for your individual and unique needs. The presentation is not designed to be read by itself, nor to make a decision strictly on its content. It is intended for educational purposes only. Images used may have come from many sites found on the web, no copyright infringement is intended. All rights reserved for images by the original image owner. While CMTC takes reasonable steps to ensure that the information contained in this webinar is accurate, CMTC makes no guaranty in this regard. Further, CMTC has done its best to ensure that the information provided on our website, including a downloadable copy of this PowerPoint presentation, is accurate and provides valuable information.