Product development has inherent risks – there are many possibilities for failure, as you move from concept to design to validation to release. Advanced Product Quality Planning (APQP) is a structured, stage-gate process designed to ensure customer satisfaction for new products being developed. APQP has existed for decades, starting in the automotive industry, then moving into aerospace, and now being applied to other industries such as medical and telecommunications. APQP is a highly proactive product development process that ensures companies fully integrate their design, development, and manufacturing processes from concept to product use, service, and customer feedback. If implemented properly, APQP can help you to improve your product quality and speed up your product time to market with higher levels of acceptance and fewer instances of snafus and chaos at the time of product release.

During this webinar, CMTC Quality Practice Lead Eliot Dratch:

  • Gives an overview of the use of Integrated Product Development
  • Describes scenarios of how to successfully implement the 5 Stages of APQP
  • Presents the case for using APQP to ensure you’ve met the Voice of the Customer (VoC)

This webinar was originally presented on April 4, 2023 at 10:00 AM PT. 

Meet the Speaker


Eliot Dratch_217x321

Eliot Dratch
Quality Practice Lead at CMTC

Eliot Dratch is the Quality Practice Lead at CMTC. Eliot specializes in operational improvements for industrial manufacturers, including implementing Quality, Safety, and Lean programs and teaching methods to anchor positive organizational change. He applies 25 years of medical, aerospace, and automotive manufacturing experience to add value to many types of manufacturers. Over the last decade, Eliot has trained hundreds of employees from scores of manufacturing companies and is a co-author of ASQ's Certified Quality Manager Handbook.


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The material in this webinar is for informational purposes only. It should not be considered legal, financial, or other professional advice. CMTC advises you to consult an attorney or other appropriate professional to determine what may be best for your individual and unique needs. The presentation is not designed to be read by itself, nor to make a decision strictly on its content. It is intended for educational purposes only. Images used may have come from many sites found on the web, no copyright infringement is intended. All rights reserved for images by the original image owner. While CMTC takes reasonable steps to ensure that the information contained in this webinar is accurate, CMTC makes no guaranty in this regard. Further, CMTC has done its best to ensure that the information provided on our website, including a downloadable copy of this PowerPoint presentation, is accurate and provides valuable information.