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Many companies invest heavily in Customer Relationship Management (CRM) but forget about Supplier Relationship Management (SRM). Losing sleep over risk management may be reduced by knowing which relationships (customer and/or supplier) can propel a company to success or bring it to its knees. Although strategies for CRM and SRM are similar, there are key differences. However, both strategies are integral and can help manufacturers navigate their business challenges and better position themselves for success.

In the second webinar of CMTC’s three-part “Survival Strategies amid Supply Chain Disruptions & Economic Uncertainty” series, you will learn about:

  • Differentiating and defining critical relationships
  • Elements of relationship management (customer and supplier-focused)
  • Negotiation vs. cooperation vs. collaboration
  • Actions to take – assess, communicate, expand, and reap rewards
This webinar was originally presented on February 23, 2023 at 10:00 AM PT. 


Meet the Speaker

 

Jane Tierney Headshot

Jane Tierney
CMTC Contractor

Jane Tierney is a CMTC contractor and the Founder & President of Purple Link. Jane launched Purple Link in 2015 to provide vision and leadership for companies dealing with challenges concerning in-house, outsourced, OEM / ODM manufacturing, and non-manufacturing supply chains. Jane has a Bachelors in Industrial Engineering and an MBA and has earned a Green Belt as well as CPSM and CPSD certifications.

 

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The material in this webinar is for informational purposes only. It should not be considered legal, financial, or other professional advice. CMTC advises you to consult an attorney or other appropriate professional to determine what may be best for your individual and unique needs. The presentation is not designed to be read by itself, nor to make a decision strictly on its content. It is intended for educational purposes only. Images used may have come from many sites found on the web, no copyright infringement is intended. All rights reserved for images by the original image owner. While CMTC takes reasonable steps to ensure that the information contained in this webinar is accurate, CMTC makes no guaranty in this regard. Further, CMTC has done its best to ensure that the information provided on our website, including a downloadable copy of this PowerPoint presentation, is accurate and provides valuable information.