For most of human history, commerce has been a purely physical phenomenon. A manufacturer builds a product and stores it in a warehouse until shipping it to a retailer, who then sells it to the customer. In the last few decades, the powerful presence of the internet has created significant change and given rise to eCommerce. Businesses that don’t engage in eCommerce risk being left behind and could lose global marketplace influence.
The good news is, you already have the knowledge and skills to conquer the world of eCommerce — all you need is a shift in focus.
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